Mobile Marketing Glossary

We’ve put together some of the most commonly used mobile phone marketing terms below. This is our way of helping you understand what mobile marketing is all about. If you still have further questions. Please Contact Us!


A smartphone is a device that lets you make telephone calls, but also adds features that you might find on a personal digital assistant or a computer–such as the ability to send and receive e-mail and edit Office documents, for example.
Get your business on every Smartphone!

Mobile Website

A mobile website is a smaller mobile friendly version of your website. Having a mobile website is a better solution than having a mobile app for your business. If you don’t have a mobile website. Your website’s visitors will be looking at your website through a keyhole or having to zoom in to see your content. Nobody wants to do that! We build mobile sites!

Mobile Apps

This is a shortening of the word application, and is often used when describing programs and games for smartphones. Smartphones come with many apps already included, with many more being available to download via ‘app stores’. These range from silly free apps (bubble wrap and lightsabres for touchscreens), to practical apps (Google Maps, document readers) and games, and range from free up to £10 or more for higher end games and business apps.

QR Code

QR codes are two-dimensional barcodes that can be read by many cell phones and smartphones. The codes, which are small squares with black and white patterns, appear in a variety of places, such as magazine and newspaper ads. A QR code is used to encode some sort of information, such as text or a URL. Our mobile site builder includes a QR Codes! Get one with every page created on our platform!

QR Code Generator

A program used to create QR codes. The user inputs the requested data and the correct format of boxes is generated to represent the data. Our mobile site builder includes a QR Code Generator! Get a New code for each page you build!


Short Message Service was developed for mobile GSM networks. It allows sending and receiving of
short text messages on mobile phones. Also available for conventional telephone networks. Get your “textword” now!


Short numeric numbers (typically 4~6 digits) to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to common short codes with relevant keywords to access a wide variety of mobile content. Our mobile platform includes the shortcose ’41411′ & ’72345′ for your use! Get your 41411 shortcode now!

Textword (keyword)

Get your “Text Word” (such as your business name) and use our “Short Code” (41411). This “Text Word” is advertised throughout your business, your website and any other forms of advertising you may be using. Once your customers have joined your mobile list, then you can update them on events, services, products and even send them discount coupons to get them to come into your business on a slow day. This feature is part of our mobile platform! Get your “textword” now!


Multimedia Messaging Service is an advancement of SMS. It allows attachments such as pictures,
sound or videos. Data transfer through GPRS. Communication with the mobile phone through WAP


The process where a Subscriber provides explicit consent, after receiving Notice from the Mobile Marketer.


A service that enables a mobile subscriber to initiate a voice call to a specified phone number by clicking on a link on a mobile web site. Typically used to enhance and provide a direct response mechanism in an advertisement.

Location Based Services

A range of services that are provided to mobile subscribers based on the geographical location of their handsets within their cellular network. Handsets have to be equipped with a position-location technology such as GPS to enable the geographical-trigger of service(s) being provided . LBS include driving directions, information about certain resources or destinations within current vicinity, such as restaurants, ATMs, shopping, movie theaters, etc. LBS may also be used to track the movements and locations of people, as is being done via parent/ child monitoring services and mobile devices that target the family market.

Mobile Marketing

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Mobile Advertising

A form of advertising that is communicated to the consumer/target via a handset. This type of advertising is most commonly seen as a Mobile Web Banner (top of page), Mobile Web Poster (bottom of page banner), and full screen interstitial, which appears while a requested mobile web page is “loading.” Other forms of this type of advertising are SMS and MMS ads, mobile gaming ads, and mobile video ads (pre, mid and post roll).